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« Day 19
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It’s not all yoga and lunches…

February 19, 2011 By JJ Leave a Comment

Where in I share where 84th & 3rd is heading…[or aka it’s my blog and I’ll ramble if I want to]

Well, I started the site because every company needs a website these days.  And this blog has, till this point, really been the only element of activity seen by most of the outside world [outside world defined by the 9 or so people that look at it from time to time, Hi Mom]. For me, that is ok as there is a flurry of other stuff in the background keeping me more than busy. But I figured that it may be time to let you in on a bit of it. The About page still stands as the [initial] end goal…this is how we are getting there.

@The Pantry – As I explain it to people these days ‘We are creating a wide selection of gourmet packaged mixes for CupCakes, Cookies, Muffins and Desserts. You can just add eggs, butter and water – without all the chemicals that are in most grocery store brands – and have a gorgeous homemade treat in the oven in minutes.’

This is where the majority of my time is spent right now.  And far-out there is alot to do. There is no love [or love lost] here for distributor reps – well most of them anyway. I think they must go to the same school as Real-estate Agents and Car Salesmen.  One challenge of a start-up is needing reasonably small amounts of product and packaging – and needing it to be cost effective.  This translates for us into finding off the shelf packaging that is as close as possible to appropriate – and not in China or America-land. You know the Edvard Munch painting ‘The Scream’, yep, that about explains it.  But we do have boxes, finally! And will very soon have bags [to put the dry mixes in before they go in the boxes].  I am labeling the packaging for now [until we need enough to justify printing boxes] and have had the basic design since about the 2nd day I started this – now I just need to decide if I am going to dive back into Adobe [um, after essentially a 10 year hiatus] or find a finished artist to set it all correctly, and then it is off to print.  The other day I was up to my eyeballs in Food Standards Codes and Nutrition Panels – inspiring stuff [kill me now].

Somehow, although the people I know could all join together to run a nation – from police to healthcare to immigration to courts to teachers to builders and more – and advertise anything to the people living there, I know no-one in retail or the food trade [argh], so flying a bit blind, but generally in a straight-ish line, I think.

But what goes into all this lovely packaging I hear you saying….That is where the recipe testing comes in.  Lots of baking, in summer, on a diet [healthy eating not weight loss, although that is an added benefit] that cuts out sugar, white flour and butter amongst other things. The diet is a good thing since it means I have a just little piece of whatever comes out of the oven and give the rest away, rather than eating 2 [or 5] cupcakes myself. RJ is still not entirely happy that we don’t keep it all.  A few things have been finalised, a few are close and a couple are still in the works.  The full list will be up shortly, and an @ThePantry page will finally make it’s appearance on the site.

A bit of a taste of some of the recent items…..

TripleChoc Cookies VanillaBean CupCakes

Sultana&Bran Muffins Chocolate and Lime&Coconut CupCakes

Now if you are still reading [must be a slow day at work, or a late night with the baby] you may be wondering where exactly it all goes to once it’s baked.  I can’t bear to throw good food out, and luckily, most of the recipes are turning out wonderfully with only a couple batches of anything binned [interestingly VanillaBean CupCakes were my nemesis for a bit, FudgeBrownies were perfect after the 2nd go so there is no excuse to continue testing them, unfortunately]. Most things accompany us to various events……but how can you get your hands on FREE CAKE if you haven’t invited us to a BBQ or dinner?

For starters you have to be in Sydney [sorry kids].  Then you need to keep an eye on the Facebook page feed [give it a ‘like’ if you haven’t already].  I’ll be posting what is coming up and it is a ‘first in best dressed’.  The catch, pickup from the Neutral Bay area and do a short feedback survey…..but it’s FREE CAKE!

More later on @LittleOnes but I think that is enough for now.

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In My Kitchen: July 2015

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Filed Under: All Posts, All-purpose 84th Tagged With: Cake!

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Apertivo debris. 🥃🧀🫒 • That’s it. Tha Apertivo debris. 🥃🧀🫒
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That’s it. That’s the post.
Apparently today is National Strawberry Day, it’ Apparently today is National Strawberry Day, it’s overcast and raining in LA (so a plate of sunshine is absolutely necessary), and if you’ve been here for more than a hot second you know how I feel about toast.
🍞🍓🥒🌱
Toasted sourdough, goat chèvre (or vegan cream cheese), sliced strawberries, cucumber ribbons, fresh mint, olive oil, black pepper, just a pinch of salt. Go forth and feast.
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#f52grams #f52community #whatsforbreakfast #eatrealfood #stuffontoast #nationalstrawberryday #lifeandthyme #eeeeeats #beautifulfood #foodandwine
I took this video on Jan 1. I even wrote a caption I took this video on Jan 1. I even wrote a caption and everything. And I intended to post it that day as a reflection moving into a new year. But instead, mom and I went out for pizza and wine, and then it was Jan 2, and so on and so on. 
🌀
So instead you’re getting it on Feb 1. A new day and another new month (but what is a new month or a new year, other than a societal convention really). 
☀️
Because, each day, each sunrise, we have the opportunity to start anew - no matter how big or little that start may be. A chance to take another step forward - no matter how many steps back you feel you’re fighting against. 
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Whether this past year brought blinding joy or paralysing grief (and in whatever measure of balance or imbalance), I hope each new day sees the landscape of your life look one step closer to what you imagine it to be. And that when the waves roll in and change that landscape, you can roll with it and see the beauty and possibility on the other side.
🌊
If you’ve made it this far, congratulations, have a cookie 🍪 And I’ll leave you with the rolling waves and blue sky of a California beach in January. I truly hope this year sees us all grow stronger and move forward with each new day. Going backwards is simply not an option. 
🪩
What’s your order? 🍳 … When the middle litt What’s your order? 🍳
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When the middle little insisted on buying quail eggs over Christmas, but due to allll the other food we never cooked them, I simply couldn’t let the little guys go to waste. 
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Could I have made one dish? Of course. Did I instead prepare quail eggs four ways, bake mini loaves of brioche, make mini waffles, dig through the prop closet for the smallest dishes, and set up an entire table? Of course I did. 
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Swipe to the end for reference on the size of the eggs and loaf.
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Prep, styling, 📷 & 👋🏻 by me 💁🏼‍♀️.
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#whatsforbreakfast #beautifulcuisines #eggsforbreakfast #lifeandthyme #foodandwine #foodartproject
Happy Blursday. ☕️ ••• Styled & poured b Happy Blursday. ☕️
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Styled & poured by me 💁🏼‍♀️, photographed & lit by @ivansocal 📷, at @plateandpatina 🍽
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Pour-over vessel is a @decadentpantry test piece that came with me from Sydney. That’s it, I got nothing else. Send kittens.
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#stopmotionanimation #stopmotion #manmakecoffee #pourovercoffee #pourover #coffeecoffeecoffee
My go-to pizza topping combo 🍕 Made on that dou My go-to pizza topping combo 🍕 Made on that dough from a couple weeks ago and voiced by the middle little (who is about as different from her younger sister as you can get!) 💥.
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Sometimes this combo gets prawns too 🍤. Most of the time I don’t bother mixing the ingredients in a bowl and just layer them on top. The cheese is a hard goat cheese (because I can’t do 🐄). The ‘spices’ 🌱 is Sicilian oregano. The measurements are random at best - a handful of this, a splash of that. 
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If you have a fave veggie or seafood pizza combo I’d love to hear it. Because as Ms.S says, voila, yummy yummy pizza!
Flowers for your Friday, that is all. 
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Setup inspired by the amazing @hughstewart_ 
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#stilllife #floralarrangement #florals #mystillmoments #stilllifephotos
Look at me, coming at’cha with a double whammy o Look at me, coming at’cha with a double whammy of my go-to Half-Spelt, Sourdough Discard Pizza Dough recipe 🍕 (the one I’ve been teasing for years), AND a new voiceover by little Ms Marmalade herself 👧🏼.
☀️ I mean, I’m not saying the sound on this video will brighten up your day by an infinite amount, but I’m not, not, saying that either ✨. 
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The full recipe with all the info is over on my site (⛓ in profile and all that jazz), along with a longer version of the video. Because a 5yo singing - SINGING - about rolling dough into balls is ah-mazing. 
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Ingredients, for those wondering:
* whole spelt flour
* white 00 pizza flour
* water
* sourdough starter discard
* active dry yeast
* kosher salt
* millet flour (for shaping)
⏲ All the times and weights are in that aforementioned post - plus opts to bake right away vs letting it all ferment for a day or two... There’s also a list of equipment I use, and my personal flour and pizza oven faves. Now go have a pizza party! 🍕🎉
Well hello there! ‘Tis the season and all means Well hello there! ‘Tis the season and all means it’s about time I (finally) shared this 🍗 🍇🍊 image from a test shoot collab well over a year ago 🙈. I actually made these Cornish Hens for Christmas last year too and they’ll be on the menu again this year. It’s a perfect holiday feast solution for a small group with only a few meat eaters, but also if you simply can’t be bothered to tackle a turkey!
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• food prep & styling @84thand3rd 🙋🏼‍♀️
• photography @ivansocal 
• props & studio @plateandpatina 
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If you want to see a moodier version of this image, pop over to Ivan’s feed as he just shared that one today too 🤣.
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There seems to be a common thread this year of people asking in stories if it’s ok to start decorating for 🎄 already - my answer, every time, is ‘the world is on fire, time has no meaning, go for your life’. Am I wrong? (I’m not, haha) I may even put up a tree here more than 3 days before (I do keep it up until Easter though, so who knows 😜). Are you getting festive already or do you have hard and fast rules about these things?
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